Chinese Social Distancing Movie Posters

Cinemas around the world are closed due to the global pandemic, and to prevent the virus from spreading. As China was the first to do so, however, they were the first to be able to open up local businesses. And cinemas and begin to return to normal life gradually. However, if not permanently the virus has changed our lives for the foreseeable future. We need to be patient and vigilant now. And that’s exactly why a very clever promotion poster showed up in cinemas.

cinema safe distancing,

Instead of simply telling people to keep their distance. And wear masks, they’ve printed poster of movie characters wearing cinema masks. The campaign has been named “back to the cinema” and features characters from films such as Amelie, La Land, Once Upon A Time In Hollywood and others.

Amelie, La Land,

The posters are meant to be a friendly reminder to remain cautious. And yet encourage people to go back to the cinema and try to enjoy their lives. The closing of the cinemas in China and elsewhere was not just a blow to film lovers. But a big blow to industry in general. We still don’t know when to return to normal life. And thus the cinemas won’t be able to sell as many tickets as usual.

cautious

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People are advised to keep differing distances depending on the country.

The advised social distance in some countries is 1 meter, while in others it is up to 2,5 metres. Which simply means varying degrees of losses on movie theater tickets. Even if people are sitting in every other seat, that’s still a 50 percent loss. And if they have to sit even further, that’s a huge amount of empty seats. Not to mention the fact that not many people are even willing to go out. And watch movies in the cinema because this is not exactly a necessity and it is a great risk.

cineplex social distancing

However, we ‘re all hoping things will get better in a couple of months and we’ll be able to enjoy. The simple pleasures of watching a film on a big screen, just like the main characters in Amelie. The Shawshank redemption guys, Ryan Gosling and Emma Stone in La Land, Leon the Professional and Taxi Driver are on those clever posters.

big screen

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When their cinemas get the green light to start showing movies and selling tickets, we wonder if other countries will come up with similarly witty and friendly campaigns? We could certainly use some fun and less menacing ways to keep us safe while keeping the stress levels to a minimum.

 showing movies and selling tickets

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